Celebrity speed dating
On a live stream, she created a painting of a Hot Pocket hurtling through space with pepperoni serving as asteroids.The people Nestlé selected produced more than 270 videos and posts for Hot Pockets, reaching a wide audience that it would struggle to match with traditional media without an enormous expense.“This has opened our minds,” said Mohini Joshi, a marketing director at Nestlé.
Last year, Sony Pictures worked with six creators to promote the movie “Spider-Man: Homecoming,” playing up a part of the movie when the superhero creates his own suit.
Deals between big brands and viral online video performers, once an informal alternative to traditional celebrity sponsorships, are quickly maturing into a business estimated to reach billion in 2020. Curry helping him live a healthier life by drinking water from a Brita instead of a bottle.
Some brands pay hundreds of thousands of dollars for a single sponsored video. Curry, who would regularly refill the Brita container. As the attention and money paid to stars on sites like You Tube and Instagram balloon, the stakes for both them and the brands to find the right match are rising.
Sometimes it feels like celebrities live in a fantasy land, complete with an aspirationally large walk-in closet and a daily run-ins with the paparazzi.
Given the glamour and headlines, it's easy to assume that the life of an A-lister is in no way relatable, but one place we can all find common-ground with some of the biggest names in celebrity: the dating game.