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The average dating site customer spends just 9 a year for online memberships, which more than pays for itself to the tune of ,803 in cost savings from fewer dates," the report said.
Mobile technology is another driver of industry growth.
"There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Mate1.com, a dating service with over 45 million members, places the engagement trustmark front and center on the homepage of their site.
By placing the trustmark on the sign up form, visitors can immediately see that the site is safe before sharing their personal information.
Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to 3 million in (2012) from 6 million in 2008.According to Statistic Brain, 20% of committed relationships now start online, and 17% of couples who married within the last year met online.But with the abundance of dating websites out there nowadays (7,500 and counting), it can be difficult for users to decide which they can trust.If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.IAC previously spun off travel service Expedia in 2005.